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Showing posts from May, 2022

How Can Backlinks Cause Google Penalties?

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  In the online marketing world, links are considered a valuable commodity. High-quality links can help your website rank higher on search engine results pages, and as a result, you may see an increase in visitors. However, there's a downside to acquiring links from other websites: you risk receiving a Google penalty. This article will discuss how backlinks can cause Google penalties and what you can do to avoid them.   Buying Backlinks Backlinks are links to your website from other websites. They're a major factor in how Google ranks websites, and healthy backlink profiles are critical for high search engine rankings. Backlinks are a crucial aspect of  SEO Sydney , but they can result in Google penalties when employed incorrectly.  Backlinks are one of the essential variables in search engine optimisation. The higher your website ranks in search engine results pages, the more high-quality links it has. That is, at least, the theory. Things are a little more tricky in practice.

How to Generate a Baseline Analysis for Your SEO Strategy

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  With the ever-changing landscape of search, you need to be able to track your progress and modify your strategy accordingly. If you don't have a baseline analysis, you won't know where you stand. Luckily, there are many ways to generate a baseline analysis for your SEO strategy. Many of these strategies work best if you have access to a completely fresh database. For example, if you're testing a new keyword strategy. But what if you don't have the budget to do this? Or, what if you don't have time to do it? Let's look at the discrete ways you can generate a baseline analysis for your Local  SEO Sydney  strategy  to stay on top of your game. Bird's-eye view of your site's benchmark report The first way to generate a baseline analysis for your SEO strategy is to take a bird's-eye view of your site's report. This will give you a comprehensive overview of your site's progress and allow you to identify the strengths and weaknesses that need addr